Rock Band Entertainment - Home
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Craig Lambert and Tommy Nast, owners of Rock Band Entertainment, bring your company nearly 70 years of front line executive experience in the music and entertainment industries. Craig and Tommy have held numerous executive positions as heads of major records labels and industry trade publications. Supplemental experience includes hands-on artist management as well as developing innovative independent promotion services.
Both principals have produced worldwide syndication events as well as creating some of the most memorable special programming in the industry. Seasoned in every aspect of the radio and record industry and savvy to the nuances of today's ever-changing marketplace, their long-standing relationships with radio, internet, and entertainment executives across the board provide your company and its artists with an unbeatable advantage. Likewise, RBE works directly with radio stations to help them create and maintain long-term relationships with key artists in their format, as well as securing "must have" items that separate RBE-affiliated stations from the competition. We'd be happy to detail our credentials and successes at greater length.
The Rock Band Entertainment staff is fully prepared to oversee and support all aspects of any musical project. We supervise the coordination and execution of all third party services, including promotion, distribution, online and viral marketing, new media, publicity, touring, television, cinema, and more. At RBE, we work for you across all platforms. |
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Pre-Release Set-Up:
- Advance set-up for your project at terrestrial radio, satellite radio, and online services.
- One size does not fit all. We listen to your priorities and design a custom strategy addressing your specific needs.
- We’ll serve as direct liaison with record company/distributor, insuring on-time delivery to radio, retail and online outlets.
- We are your advocate and coordinator for all operational issues related to getting your product in the hands of decision makers.
- Prioritize and negotiate key online partnerships, including iTunes, CD-Baby, and more.
- We get your product on the digital shelf.
Radio:
Securing radio airplay happens when you bring radio the right music at the right time. But an artist needs more than just airplay to break out. Our one-on-one relationships with key decision makers help you cut through the clutter to get the attention your artist deserves.
- Set-up on-air interviews and performances with top-rated local and national personalities.
- We maintain contacts at every format: Active Rock, Classic Rock, Alternative, Modern AC, etc.
- Management of day to day radio and video airplay, with a detailed breakdown of activity, which includes providing daily Mediabase reports if requested.
- Targeted and projected radio stations will be supervised, as well as appropriate radio consultants.
- Digital delivery of your product to applicable radio formats and key industry decision makers.
- Coordinate national and local promotions to support tour dates.
- We design opportunities to fit your resources and then contact stations to secure commitments. u We make the meet-and-greet more than a grip and grin.
- Listener Parties bond your band with the station and put your artist in direct contact with passionate, grassroots fans.
- Negotiate and coordinate on-air broadcast placements with Westwood One, Premiere Radio, ABC Radio, CBS Radio, and other leading independent national and international distributors.
- Coordinate ISDN tours that let you position the artist/band at one location and “visit” markets all over the country. These studio settings also provide live acoustic performance opportunities.
Internet:
Using your custom video resources, Rock Band Entertainment helps develop strategies to expand artist exposure beyond MySpace and Facebook. Here’s how we do it:
- We work your project across key web platforms including (but not limited to) HULU, Joost, Orchard, and Veoh.
- Create web interviews and broadcast EPKs (electronic press kits) for platforms such as ATT/Blue Room Yahoo Music, AOL, AccuRadio, and other leading platforms.
- Coordinate and maximize online promotion opportunities at Clear Channel Radio, CBS Radio, ABC Radio, Westwood One, and other leading broadcast web portals.
- Orchestrate and deliver pre-assembled content for radio station websites, making it easy for your webmasters to integrate our content onto your websites.
Touring:
- Touring is part of our DNA. We’ve worked with everyone who’s anyone and will leverage those relationships on behalf of your artist.
- Our resume includes partnerships with major tour promoters like AEG, Live Nation, and Jam, as well as many other leading independent concert promoters.
- We know local reps as well as national executives.
- When your artist tours, we work with promoters on your behalf to secure preferred treatment while maximizing every opportunity in advance of the performance, as well as on the night of the show.
- Plus, we follow-up after the gig to make sure everyone leaves with a sense of satisfaction.
Content Creation:
- Rock Band Entertainment provides affordable and creative solutions for securing artist/label-owned film performances. We build the right solution for your artist by utilizing Hi-Definition 8-10 camera shoots, with or without an audience, as well as basic editing and audio mixing. We supply final edits in a variety of platforms.
- Plus, these sessions offer unique promotional opportunities for radio partners to create VIP Contests where winners are flown in specifically to attend this one-of-a-kind musical event.
Fees:
- Determined by the scope of your project. You’ll be surprised how far your budget can go.
- Rock Band Entertainment personnel are available for travel to designated concerts, promotions and/or events. All business class travel expenses are assumed by the client.
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Promotion:
We work on your behalf, supporting your in-house promotion department. At RBE, our priority is delivering a wide array of promotional support services, including but not limited to the following:
Exclusive live performance showcases for your listeners, including up close, personal access with important artists in your format. Exciting big screen music events at movie theatres in your market.
- All events include signage and on-site presence as well as sampling opportunities.
Meet & Greets that go beyond the usual “grip and grin.”
- We put your listeners one-on-one with the stars and send them home with quality memories and keepsakes.
VIP? Packages for listeners and your key clients?
- We pamper your important people.
Concert Flyaways.
- We handle everything! Plus, a member of our staff is always there to make sure everyone’s happy. (Some fees may apply.)
Content:
We’ll serve as your independent content provider. All clearance issues are handled by RBE. Our online pros feed your website and enrich your digital identity with the following services:
High quality professional video segments, customized for your website.
- We can also provide logo pre-rolls on all segments.
Video reels that include artist interviews and song clips (both live and studio versions).
Up-to-the-minute music news segments, including tour date announcements and special offers available for your listeners ahead of the marketplace.
Plus, the long-awaited return of “The Nasty Newz” for use on-air, on the web, and downloaded via podcast. |
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Rock Band Entertainment c/o The Canyon Club 28912 Roadside Drive Agoura Hills, CA 91301
Telephone: (818) 735-0600 Fax: (818) 992-9267
Tommy Nast
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Craig Lambert
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